What is the AlphaLab Gear (ALG) Hardware Cup?

The AlphaLab Gear Hardware Cup is an international pitch competition for early-stage hardware startups.

Who can apply?

Any early-stage company with at least one physical product component can apply. This can include but is not limited to: manufactured products, IoT/connected devices, health/medical, consumer products, consumer electronics, food, fashion, robotics, etc.

If you are chosen as a semi-finalist and not located in one of the cities where the competitions are being held, the Hardware Cup provides a travel stipend. That means that no matter where you are in the US, you can apply! Just choose the region that’s closest to you on the application.

When does the application cycle begin?

The application for the AlphaLab Gear Hardware Cup US Regionals are now closed.

Several other countries hold their own Hardware Cup competitions, and send their finalist to the International Finals in Pittsburgh in April 2018. Check out our Competitions page for more details.

What is the application deadline?


All US Regional applications are now closed.

The application deadline is 2 weeks before each Hardware Cup US Regional event. (Example: the Mid-Atlantic Regional in Pittsburgh is held on February 6th, so the deadline is 2 weeks before, on January 23.)

When will the Hardware Cup International Finals be held?

The AlphaLab Gear Hardware Cup International Finals will be held on April 18, 2018, in conjunction with IEEE N3XT. Register (free!) here.

How can I get updates about the ALG Hardware Cup

There are many ways to get updates:

  • Sign up for our email list here
  • Follow us on Twitter and Facebook
  • Check our Competitions page to register to attend regional and international events and find out who was chosen as a finalist at each competition