The Competition

The AlphaLab Gear Hardware Cup is a pitch competition for early-stage hardware startups.

The Hardware Cup tours 6 US regions, with events in: Pittsburgh, Boston, Washington DC,  Chicago, Research Triangle (NC), and San Jose. Check our Competitions page for more details.

Other countries around the globe also participate – check out our International Competitions page for more details.

Eligibility

To be eligible, you must be an early-stage hardware startup with at least one physical product component.

Don’t let the term hardware scare you off! Physical products include but are not limited to: manufactured products, IoT/connected devices, health/medical, consumer products, consumer electronics, food, fashion, robotics, etc.

Check out our Full List of our 2019 Finalist and Semifinalist Companies here or Check out our Past Cups page to learn more about previous finalists.

You can only apply to one region; multiple applications are not permitted.

The Format

6 teams will be selected in each US region to give a 3-minute pitch followed by about 3 minutes of Q&A with the panel of judges made up of local VCs and investors.

At the same time, several other countries will hold their own Hardware Cup competition with a similar format.

Each US regional competition and international competition will send finalist companies to attend the Hardware Cup Finals events in Pittsburgh in May 2020 in addition to a possible wild card finalist.

Day 1 of the Finals will include a public Finals event, where the winner will take home the $50,000 grand prize. All US and international finalists will have a chance to pitch to the audience and have a demo table at the event.

Day 2 of the Finals will be a private Investor Day event, where all Hardware Cup finalists will have the chance to meet one-on-one with top hardware investors and corporate partners from around the country.

Prizes

The AlphaLab Gear Hardware Cup will award a $50,000 prize to the International Finals winners. 2nd and 3rd prize finalists will each receive cash prizes.

Winning teams from each US region will get $3000 cash and other prizes.

International competitions are run by international partners, and the winners will attend the Internationals Finals as well as Investor Day.

2020 Hardware Cup Powered By

Questions? Email hardwarecup@alphalabgear.org