The AlphaLab Gear Hardware Cup is a pitch competition for early-stage hardware startups.
The Hardware Cup tours 6 US regions, with events in: Pittsburgh, Boston, Washington DC, Chicago, Research Triangle (NC), and San Jose. Check our Competitions page for more details.
Other countries around the globe also participate – check out our International Competitions page for more details.
To be eligible, you must be an early-stage hardware startup with at least one physical product component.
Don’t let the term hardware scare you off! Physical products include but are not limited to: manufactured products, IoT/connected devices, health/medical, consumer products, consumer electronics, food, fashion, robotics, etc.
Check out our Past Cups page to learn more about previous finalists.
You can only apply to one region; multiple applications are not permitted.
6 teams will be selected in each US region to give a 3-minute pitch followed by about 3 minutes of Q&A with the panel of judges made up of local VCs and investors.
At the same time, several other countries will hold their own Hardware Cup competition with a similar format.
Each US regional competition and international competition will send finalist companies to attend the Hardware Cup Finals events in Pittsburgh in May 2020 in addition to a possible wild card finalist.
Day 1 of the Finals will include a public Finals event, where the winner will take home the $50,000 grand prize. All US and international finalists will have a chance to pitch to the audience and have a demo table at the event.
Day 2 of the Finals will be a private Investor Day event, where all Hardware Cup finalists will have the chance to meet one-on-one with top hardware investors and corporate partners from around the country.
The AlphaLab Gear Hardware Cup will award a $50,000 prize to the International Finals winners. 2nd and 3rd prize finalists will each receive cash prizes.
Winning teams from each US region will get $3000 cash and other prizes.
International competitions are run by international partners, and the winners will attend the Internationals Finals as well as Investor Day.