What is the AlphaLab Gear (ALG) Hardware Cup?

The AlphaLab Gear Hardware Cup is an international pitch competition for early-stage hardware startups with a USD $50,000 cash grand prize.

In accordance with COVID-19 regulations, the 2021 Hardware Cup will be run entirely virtually.

Who can apply?

Please note that applications are now closed.

Any early-stage company with at least one physical product component is eligible to apply. This can include but is not limited to: manufactured products, IoT/connected devices, health/medical, consumer products, consumer electronics, food, fashion, robotics, etc.

The 2021 Hardware Cup is divided by 6 industry vertical. The verticals include: AI/robotics, life sciences, cleantech, consumer products, smart home/connected devices, and smart cities/autonomous vehicles.

What is the application process?

Applications are now closed. All applicants will be notified if they are selected as a semi-finalist in their vertical.


When will the Hardware Cup Finals be held?

The AlphaLab Gear Hardware Cup Finals will be held online in May 2021.

How can I get updates about the ALG Hardware Cup?

There are many ways to get updates:

  • Sign up for our email list here
  • Follow us on Twitter and Facebook
  • Check back on our Competitions page throughout the year to register to attend virtual events and find out who was chosen as a finalist at each competition