Andrea Fitting

Brand Spanking

Born in Budapest, Hungary to Holocaust survivors, Andrea Fitting came to the U.S. as a child refugee fleeing the Communist Revolution in 1956. Thirty years later, she took her revenge by becoming a full-blooded capitalist in the form of a marketing entrepreneur. Under Andrea’s leadership, Fitting Group, one of Pittsburgh’s premiere agencies, took top honors nearly every year for creativity and effectiveness from a variety of regional, national and international business and industry groups. She is responsible for creating the Brand Spanking® process, a proprietary approach to helping clients reach business goals by challenging conventional thinking and developing winning brands.